HINODEYA-SEIKASANGYO CO.,LTD

Company Overview

Headquartered in the Fukumitsu district of Nanto, which extends over Toyama Prefectures Tonami plain, one of Japans leading rice producing areas, Hinodeya Seika Sangyo Co., Ltd. has continued producing arare, kakimochi and senbei crackers since its founding in 1924.With its philosophy of ""often copied, but never equaled"", the company has worked to produce products that cant be imitated by its competitors. Insisting on high-quality, locally produced ingredients, it has held fast over the years to its traditional labor-intensive manufacturing methods.We will continue to uphold the production of genuine rice crackers, with their aromatic flavors reminiscent of times gone by.The words of the companys founder, Nobuyuki Kawai.These encompass the companys founding spirit, that ""there are many similar products in the world, but we will make products that other companies cant imitate.""When we talk about products that other companies cant imitate, we mean products that use the finest raw materials, delivered while they are at their most flavorful.That is why we use exactingly chosen ingredients from specific production sites in our products.We will continue to use selected materials to provide safe, secure and delicious products to the customers.- Rice (Produced in Toyama Prefecture): high-quality and Delicious ""Toyama Rice""- Shiroebi Japanese glass shrimp (produced in Toyama Prefecture): Jewel of Toyama bay- Kelp (produced in Hokkaido): Selected Hokkaido kelpHigh-quality groundwaterA factory with the fragrance of steamed rice in the air, ringing to the sound of it being pounded.